4 Minute Meals
Role: Visual Design Lead—HUGE
Services: Visual Design, Art Direction
This was Fresh Direct’s first time working with an outside digital agency. We approached this project by pushing the boundaries of their grid and visual system, expanding their frozen meal offerings and reimagining their delivery date/time slot selector.
Landing Page
We educated the shopper on the product expansion by highlighting the chefs and using beautiful photography of ingredients. This directed them to browse new products.
Browsing Meals
We enticed shoppers to ‘add to cart’ by showcasing the chef stories of the different lines of curated meals.
Delivery Slot Selector
We rebuilt the delivery selector from the ground up. By incentivizing shoppers to select delivery time slots, we saved time for drivers and saved the business money.