Benjamin Walton
Product Designer
Lead Product Designer
Over the 10 years that I spent at Phillips I wore many different hats. As a contractor I designed their first mobile app, which gave clients the take part in the auction anywhere in the world.
Transforming many of their physical touch points into digital interactions for clients and the business alike. From registering for a sale and advanced bidding to streamlining the payment flow post sale.
Spearheading UX and UI design for live auctions and weekly drop auctions. Working with in-house development teams and technology venders to realize the vision of each initiative.
Reimagining the homepage, and showcasing editorial and video experiences across the website and email marketing strategies.
Streamlining how digital assets and created on a global scale for each of our main markets and departments.
From managing the daily and weekly needs of departments as well as envisioning where Phillips would go in the future.
Mobile App Design
The initial project I was tasked with was giving a white label app Phillip’s brand voice. I did this by creating image guidelines, typography, and custom iconography. When I first joined Phillips it excited me to discover all the touch points that would benefit from digital enhancement.
Project Goals
• Register clients to bid
• Browse upcoming auctions
• Place advanced bids
• Increase client engagement
Gallery One
The initial project I was tasked with was giving a white label app Phillip’s brand voice. I did this by creating image guidelines, typography, and custom iconography. When I first joined Phillips it excited me to discover all the touch points that would benefit from digital enhancement.
Project Goals
• Register clients to bid
• Browse upcoming auctions
• Place advanced bids
• Increase client engagement
Email Design & Strategy
The initial project I was tasked with was giving a white label app Phillip’s brand voice. I did this by creating image guidelines, typography, and custom iconography. When I first joined Phillips it excited me to discover all the touch points that would benefit from digital enhancement.
Project Goals
• Register clients to bid
• Browse upcoming auctions
• Place advanced bids
• Increase client engagement
Redesign Homepage
The initial project I was tasked with was giving a white label app Phillip’s brand voice. I did this by creating image guidelines, typography, and custom iconography. When I first joined Phillips it excited me to discover all the touch points that would benefit from digital enhancement.
Project Goals
• Register clients to bid
• Browse upcoming auctions
• Place advanced bids
• Increase client engagement
Digital Saleroom
Desktop, mobile and iPad designs. The initial project I was tasked with was giving a white label app Phillip’s brand voice. I did this by creating image guidelines, typography, and custom iconography. When I first joined Phillips it excited me to discover all the touch points that would benefit from digital enhancement.
Project Goals
• Register clients to bid
• Browse upcoming auctions
• Place advanced bids
• Increase client engagement
My Phillips (Client tools)
The initial project I was tasked with was giving a white label app Phillip’s brand voice. I did this by creating image guidelines, typography, and custom iconography. When I first joined Phillips it excited me to discover all the touch points that would benefit from digital enhancement.
Project Goals
• Register clients to bid
• Browse upcoming auctions
• Place advanced bids
• Increase client engagement
Digital Asset Guidelines
Setting up guidelines, first starts with taking stock of the current landscape of the website and understanding how images function across the pages. Then coming up with solutions for streamlining those image assets. Working with photographers and departments make sure they are educated on why new guidelines are important as well as making sure they adhere to them.
Making tools for them to see how an image will look across all breakpoints so they are able to select images that would best across all applications.
Understanding that guidelines will be different for each department or subject matter being photographed, but coming up with the solution for how they are all handled across all touch points from the website, or gallery screens, to marketing materials.
Featured Projects
Phillips
Product Design Lead • Full-time
Fresh Direct
Design Lead • HUGE Full-time
Cooper Hewitt Design Museum
Design & Development • Contract