Digital Saleroom
Role: Product Design Lead
Services: Digital Transformation, Stakeholder Interview, Content Strategy
We created a mobile-first browsing experience of our auction catalogs by converting the auction from in-room/phone bidding to the phone, tablet, and desktop. This broadened clients interaction with the auction sale.
Project Goals
Work with our technology partner to customize their offering to our needs
Incorporate auction video feed, enhancing the client experience
Add advanced bidding functionality across the digital platform
Leading HD Video
The original online bidding experience was outdated. It was lacking the excitement of the in-room auction.
Educating Clients
Creating educational documentations for clients that might be less tech-savvy. Giving them the knowledge to trust bidding online with Phillips.
The Result
Creating the digital bidding platform opened the in-room experience to a global auction experience. Changing the way clients interacted with business.